You know how things go.
You have a spiffing idea for a blazing church revival meeting and you send your idea off to the graphic designers to have it turned into reality.
Two weeks later: “Are you sure people will know it says ‘arise’?”

“Yeah, looks great. Go for it.”
And they’re not the only ones.
There was the time there was a concert in India for Freedom Arse:

The time Jesus wanted you to get out of bed and Arse and Shine:

And, of course, the time they let Father Jack paint the mural in the church:

ARSE, everybody.