Life is difficult.

And when you can’t get the tinned tomatoes you like, it’s all you can do not to run amok down the aisles of your local Coop.

But somebody’s got to do it.

Cambs Times: For the love of all that is holy, somebody order in some tinned plum tomatoes at the March branch of Coop, or I swear that you shall die, you shall die, and YOU, you shall die. Painfully. By tomato.

And he bloody means it too.

Looks, there’s even a video where he declares his jihad against puny chopped tomatoes.

“I ‘ave to go up town once a week to get my plum tomatoes from Sainsbury’s”

“At first, I thought there was a shortage of plum tomatoes, but it doesn’t seem that way.”

He is right, and there is a conspiracy to prevent him from getting a proper fry-up, unless he goes to Sainsbury’s.

[Pulls face mask off tinned tomato delivery driver, it’s the manager of Sainsbury’s up town].

Another mystery solved.

And our man isn’t the only person in the world where supermarkets have it in for the poor, hard-pressed customer.

Down in Kent, the struggle is always real.

Can you manage having to go without custard?

No, I cannot.

Here are the manky details, preserved for posterity by The Internet.

I’ve been to Whitstable since this happened, and quite frankly – from what I saw there with my own eyes, I don’t think they’ve fully recovered.

And don’t get me started on…

Ham & High: Hampstead shoppers slam Tesco Express after organic porridge oats disappear from store

I said don’t get me started…

The struggle is – and remains – real.